The operating system for modern financial advice.

Financial advice has evolved. The technology supporting it has not.

Advisers are still expected to assemble advice across disconnected CRMs, forms, spreadsheets, quote systems, emails and document templates.

Information is entered more than once. Adviser reasoning becomes separated from the evidence supporting it. Quality and compliance are often checked manually, after much of the work has already been completed.

The result is more administration for advisers, less visibility for FAPs and a slower, more complicated experience for clients.

Ginger Tom is being built to change that.

One connected advice workflow

Ginger Tom brings the key stages of the advice process together in one structured workspace.

Client information, research, supporting evidence, adviser reasoning, recommendations, reviews and approvals remain connected throughout the life of the advice.

This helps advisers prepare clearer and more consistent advice, while creating a traceable record of how each recommendation was reached.

Quality built into the process

Quality should not depend on somebody finding a problem at the end.

Ginger Tom helps advisers identify missing information, unresolved questions and potential advice risks while the work is being completed.

FAPs gain greater visibility across their advice process, with consistent controls and evidence built into the workflow rather than added afterwards.

Intelligent assistance. Professional accountability.

Ginger Tom uses intelligent assistance where it adds genuine value.

It can help organise client information, retrieve relevant evidence, identify gaps and support the preparation and review of advice. It does not replace professional judgement or make unapproved recommendations to clients.

The adviser remains responsible for understanding the client, deciding what is suitable and signing off the final advice.

Built for New Zealand FAPs

Ginger Tom is designed around the way financial advice is regulated, delivered and reviewed in New Zealand.

It gives advice businesses a common operating framework without removing the judgement, experience and personal relationships that good advice depends on.

The result is a more efficient advice business, stronger client files and more time for advisers to focus on the people they serve.